Flipkart apologized for a marketing failure that saw the e-commerce platform promoting cooking appliances on the day of the woman. At the International Women’s Day 2022, which was observed yesterday, Flipkart sent a message that many social media users have been deaf and gender. “Dear customer, this day of the woman, celebrate them. Get kitchen appliances from 299 € [sic],” Read the message. The message has reinforced the negative stereotypes on women belonging to the cooking, many social media users have felt.
Flipkart obviously did not see the problem in promoting the kitchen appliances at the Women’s Day, but Twitter users have certainly made and called the company for that A Twitter user shared a screenshot of the message and wrote: “Can you spot the problem here?” Their tweet blew with nearly 5,000 “tastes” and hundreds of comments The message Drew Drew The social media IRS has been the subject of Flipkart’s marketing strategy to assimilate women to cooking and cuisines
Several Twitter users also slammed Flipkart to perpetuate gender roles As a writing carrier around the message of the Women’s Day, Flipkart has tweeted excuses. “We have messed up and we are sorry,” wrote the e-commerce on Twitter. “We do not intend to hurt the feelings of anyone and excuse me for the message of the women’s feast shared earlier,” he added Meanwhile, Flipkart was just one of the many companies that missed the brand with his day’s day message. Twitter users also shared examples of many others who perpetuated negative sex stereotypes.