Business owners know the significance of reaching out to their customers with the correct business message for selling their products and services. This is where direct marketing campaigns step in to make their efforts successful. Gone are the days when direct marketing was considered a nuisance to customers, and due to digital communication today, they wait for messages from your end with customized offers. Suppose you are the owner of a small business. In that case, direct marketing will help you immensely to satisfy your customers and churn out consistent revenue cost-effectively every month.
Daniel Klibanoff – An esteemed name in the field of direct marketing
Daniel Klibanoff is an esteemed serial entrepreneur. He comes from Asheville in North Carolina where he has made millions of dollars as revenue for all the companies he has owned. He began his data business with just $500 in 1982 and steered it to become of the leading data and marketing solutions companies for top names like Citibank, AARP, and others. He studied at the University of Alabama and completed his BS degree and marketing courses here.
He currently serves as the CEO and President of Multimedia Lists Inc, a multi-data and audience solutions provider to global advertisers. He has emotional leadership skills in the field of marketing. He is a highly creative professional and an innovator assisting business owners in generating colossal revenue as profits via targeted audiences and marketing solutions.
Commitment to work and the society
He is widely respected by his peers and is regarded as an authoritative figure in the industry as it is linked to performance and audience creation across several channels for customer acquisition and prospecting. Besides work, he is actively involved in charitable causes with his wife, Cathleen. He has founded the NGO Angels Among Us, which offers financial aid to students who cannot afford a college education.
Direct marketing must be planned and monitored well
According to him, direct marketing should be an integral part of your business plan for consistent revenue and customer satisfaction. The marketing message you send out to potential and existing customers should be created well with a call-to-action so that they know what to do when they receive the message. The content should have enticing sentences to invoke customers to act on the message immediately.
As a business owner, you should track and measure the success of your direct marketing campaigns and take the weak points out in case it does not perform as per your expectations. All your movements should be monitored closely, and an existing campaign will always serve as a guide to your next one.
According to Daniel Klibanoff, you can always take expert help from specialists in direct marketing if you are new to the arena. They will help you with your emails, internet display ads, and social media marketing to reach out to your targeted audience more effectively. Moreover, with direct marketing, you will notice an immediate response, which helps you build profits faster for your business in a short time!